Copywriting Samples
Branded Spot Pitch
Email Campaigns
TINCUP Mountain Whiskey x Weston
Email #1
Subject Line - Tomorrow, Gear Up for a Great Cause
ALT 1 - Be the First to Support Emergency Workers with Limited-run Skis and Snowboards
ALT 2 - Cheers to Adventure with TINCUP x Weston
Preview Text - Support our mountain heroes, on skis and on all fours.
Headline
ALT 1 - Whiskey. Snow. Dogs. Excited?
ALT 2 - Save the Date - A Match Made in Heavenly
ALT 3 - Mark Your Calendars
ALT 4 - Watch Out for the Drop
Body Copy
TINCUPⓇ Mountain Whiskey and Weston are teaming up to support your next mountain adventure, with style and security. Honoring the brave people and pups of avalanche rescue, we’ve designed a limited run of one-of-a-kind skis and snowboards, with custom top sheets by Colorado artist John Fellows. Up to $40,000 of proceeds will support organizations like Colorado Rapid Avalanche Deployment (C-RAD), providing the vital emergency care and training that keep our slopes running smoothly. Whether you’re at the resort or in the backcountry, show your love for adventuring with this special edition gear, available for order tomorrow.
Pendleton Whisky [sic]
Email Series
Retention Series
A/B Test - Option 1, Merch Discount
Retention Email #1
Subject Line - A Little Something Special from Pendleton Whisky
Pretext - Cheers to You
Headline - Treat yourself to something special
Body Copy
You’re a Pendleton Whisky drinker. You know what you like. That’s why we’re offering an exclusive discount for loyal fans like you, all those who work hard to enjoy life to the last drop. So treat yourself to an extra 20% using code 2022PENDLETON20 at the Pendleton Whisky Store. You earned it.
CTA - Claim Your Discount
Upsell Series
A/B Test - Option 1, Merch Discount
Upsell Email #1 | 14 days after order filled
Subject Line - Here’s Your Special Offer From Pendleton Whisky
Pretext - Keep riding in style
Headline - An exclusive discount on merch
Body Copy
For Pendleton Whisky drinkers who live boldly, we’re offering a little something extra. Enjoy 20% off our signature Pendleton merch with code 2022PENDLETON20. Whether it’s a gift for someone who appreciates the finer things, or a memento for yourself, show your cowboy spirit and Let ‘er Buck.
CTA - Claim Your Discount
Social Content
The Sexton
Social Content Copy
April 1 - April Fools Day Tweet
Tweet Copy - I don’t need a day to be a fool.
ALT 1 - I’d only be a fool if I didn’t enjoy myself.
ALT 2 - I’d rather be a fool than afraid to be one.
April 6 - The Walking Dead Instagram Reel
Frame 1 Copy - Here Today
Frame 2 - [Hand grabbing TWD bottle GIF]
Frame 3 Copy - Gone Tomorrow
Reel Caption
Hurry and get your limited edition bottle of The Sexton x The Walking Dead before it’s too late. Link in bio.
April 12 - Whiskey Cheat Sheet Instagram Reel
Card 1 Copy - Does anyone actually know what Single Malt means?
Poll 1 Copy - I act like I do / Couldn’t tell ya
Card 2 Copy - To be true Irish whiskey, the malt has to be made from
Poll 2 Copy - Barley / Hops / Corned Beef / All of the Above
Card 3 Copy - We believe it makes the whiskey better, we distill the old fashioned way in copper stills
Emoji Slider Copy - Retro is the Future [100 emoji]
Microsite
“St. Practice Day” for Proper 12 Whiskey with Conor McGregor
Teaser Splash Page
Headline
Because Practice Makes Proper
Train Like a Proper Champ
Conor Is Waiting For You
Sub-head
12 Workouts. 0 Excuses.
St. Patty’s Takes Stamina
Train for the Big Day
Subcopy
So you’re out of drinking shape? Just your luck. Sign up and be the first to know when the St. Practice Day regimen drops.
Signup Copy
Sign Up and Stay Tuned
Microsite
Module 1
Headline
12 Days of Workouts
Get Back on Your Game
Sub-Head
To Prep for St. Patrick’s Day
Because Practice Makes Proper
CTA
Find a Celebration
Join the Team
Module 2
Super-header
Enter for a Chance to Win
Throw Your Hat in the Ring With
Header
Proper Workout Gear
Proper Training Gear
Sub-copy
Show ‘em whose corner you’re in.
Wear the green and gold with pride.
Make an entrance with our signature styles.
CTA
Find a Celebration
Join the Team
Module 3
Header
Because Practice Makes Proper
Meet Your New Trainer
Sub-copy
12 workouts to get ready for the biggest drinking day of the year.
12 ways to go from lightweight to a Proper champ.
Module 4
Header
Find a Celebration Near You
Join the Party, IRL
Sub-Copy
Ready to go out again? Find a Proper event near you.
Rally with us and join a Proper event near you.
Module 5
Super-header
Can’t find an event near you?
Header
Celebrate at Home
Sub-Copy
Toast to your training and raise a glass of Proper.
Because house parties can be the best parties.
Homepage
Headline
12 Days of Workouts
Get Back on Your Game
Get in Drinking Shape with St. Practice Day
Sub-Head
To Prep for St. Patrick’s Day
Because Practice Makes Proper
A Regimen for Proper Champs
CTA
Learn More
Enter the Ring
Email 1
Subject Line
St. Practice Day is Here
Meet Your New Trainer
Get in Proper Shape
Preview Text
Out of drinking shape? Your workout awaits.
Conor McGregor Would Like a Word
Headline
Prepare Yourself
Go Toe to Toe
Body Copy
So you’re a bit out of drinking practice. We all are. That’s why there’s St. Practice Day, to get us ready for the biggest day of the year.
You don’t have to be a lightweight on the biggest drinking day of the year. With 12 days of workouts, you’ll shake out the cobwebs in no time. Carrying drinks through the crowd? No problem. Waiting out the bathroom line? Easy.
Whether you plan to stay in or go out, we’ve got the right regimen to get you in Proper shape. Find out where the nearest Proper event is to you and come show us what you’ve practiced.
Because Practice Makes Proper.